MILÁ 

architecture / branding / graphic design

A restaurant based on a vintage “tavern” from Buenos Aires but with contemporary esthetics and style.

Project: Estudio Montevideo

Location: Santiago de Chile, Chile

Year: 2016

Area: 250 m2

Authors:

Marco Ferrari

Ramiro Veiga

Gabriela Jagodnik

Pablo Dellatorre

Team:

Associated Studio: Pablo Dellatorre

Design: Selene Vega

Graphic design: Clara Quinteros

Branding: Clara Quinteros

Photography: Estudio Valto

Milá started the day an order was placed for us to create an Argentinian restaurant able to travel the world. First stop: Santiago de Chile. We had to create a brand, architecture, branding, music, fragrance. A whole and, in turn, detailed concept in each of its sides. The idea is based on a vintage “tavern” from Buenos Aires but with contemporary esthetics and style. To create reminiscence and also a harmonious and comfortable space. It is a huge concrete box assembled with a big rusty-iron and wooden bookshelf packed with objects, which is the great leading figure offering warmth and decor to the whole restaurant. When getting in, there is a narrow and more intimate space settled in between the panel glass carpentry of the restaurant and the big bookshelf.

 

After going by it, there is the main space of the restaurant, with the counter and a large number of the tables. Four big cubic lamps shape the upper part together with a huge sequoia-wooden box hanging from the ceiling, creating the counter and closure of the space. The sitting areas are made up of different kinds of livings, with design tables and varied chairs, creating interesting and distinct situations in this big “tavern”. A large proportion of the wood used for tables, stools and the bookshelf is of recovered oak wood.